Aida Masdeu is our managing director and fashion specialist. She has years of experience in market research, public relations, sales, negotiation, marketing and media for international fashion companies and other businesses. She has depth of experience in markets such as Spain, Italy and the Gulf.

She studied fashion in Instituto Marangoni in Milan, Italy.

She holds a Bachelor of Arts degree in translation and interpretation from UAB Barcelona and an Associates degree in foreign languages, public relations and international studies from the University of California, Mesa College and USIU, San Diego, California. A native of Barcelona, Spain, Aida is fluent in six languages and is currently based in Doha, Qatar.

"Ladies and the City" (Poise Productions Ltd)

"Insist on yourself, never imitate"
Ralph Waldo Emerson